š Stop Running a Faceless Business (TGIF Digest)
Hackademics š¤
šø Marketing hack 101
Stop running a facelessĀ business.
In todayās competitive industry, having a faceless brand can harm your credibility and reputation. If you manage an e-commerce firm, you must understand how crucial it is for your customers to know that there is a human behind the brand who can assist them if something goes wrong.
According to a Sprout Social study, when a brand's CEO is active on social media, 70% of consumers feel more engaged with the brand. Customers frequently believe that faceless brands can never fully grasp their requirements and expectations. This is why it is critical to display your human face in order to gain client trust!
To begin your journey of incorporating a personal touch into your social media, you must reconsider your concepts and approach to social media. Social networking is a terrific place to convey information about yourself and your company, as well as a great marketplace to promote your products and services.
Many businesses utilise social media in an impersonal manner, which isnāt entirely a negative thing in and of itself, but you must recognise that customers want to know what makes you tick as a person and what feeds your desire to always want to serve them.
Consider your social media accounts to be your virtual office, which must be kept clean and warm in order to accept potential customers who want to learn more about you.
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š° Tech news that you might have missed
-Why Small Business Owners Should Start Their Own Blog
Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor marketing. With few resources available, it can be a challenge for small business owners to effectively promote their brands.
Blogging is a very cost-effective tool used in marketing. So, if you are not sure if your small business should own a blog, I would say yes, because of its marketing advantages. There are currently 5 billion internet users worldwide, and 60 percent of consumers claimed to read blogs on a regular basis, which represents a huge prospective market to reach through blogging. read moreā¦
-What Your Web Browser's Incognito Mode Really Does
You donāt have to be a computer whiz to grasp the value of private browsing. At a time when consumers are worried about sensitive information falling into the wrong handsāincluding the websites they go to and the content they viewāitās nice to have a browser tool that conceals some online activity.
All of todayās major web browsersāGoogle Chrome, Microsoft Edge, Mozilla Firefox, and Appleās Safariāoffer a feature that provides a private browsing window and deletes the browsing history on your device after you close it. read moreā¦
-Nigerians are learning to buy now and pay later
When Fuāad Lawal wanted to buy a new computer last year, he didnāt want to wait until he had enough cash to buy it outright. āI was tired of the current one, and I didnāt want to have to save up,ā Lawal, a growth specialist at a Lagos-based startup, told Rest of World. Instead, he bought the computer through CDcare, a buy now, pay later (BNPL) startup that specializes in finance for consumer purchases. It cost more than if heād bought the computer outright but, he said, āI was impatient and I didnāt bother doing the math to see the difference.ā read moreā¦
Thatās it for this week, have a great weekend ahead!!
Peter Daodu.
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